Introduction to Marketing with PLR Content

PLR stands for Private Label Rights. In short this means that a piece of content is sold without copyright restriction and can be used freely by the purchaser.

Types of PLR

When disussing PLR most people (who know what it is) automatically think of textual content, articles, product reviews and the like, however, PLR can cover any form of content that is subject to copyright:

• Written Content
• • Articles
  • Books / Ebooks
  • Manuals
• Media
• • Music / Audio
  • Video
  • CD ROM
• Software
• • Applications
  • Games

Any of the above can be released as PLR content.

What Can You Do With PLR Content?

The answer to that is pretty well anything you want:

• Use as it is
• Modify it
• Re-Brand it as your own
• Re-Sell it as your own

How Can You Use PLR?

There are many uses for PLR which include:

• Provide useful resources to customers
• Supplement publications / websites
• Give it away in free promotions
• Sell it on for profit

In short, you can do pretty well anyting you like with PLR content once you have bought it.

Good quality PLR can be a very powerful tool, but, there are also many pitfalls to be mindful of which are to some degree discussed on the rest of this site.